fashion trends is now MOLECULE – THE ELEMENT OF FASHION.
fashion trends is and has tradition. Despite changes and expansion over the past 30 years, fashion trends has remained a guarantor for trend-setting impulses within the creative processes for generations of designers, buyers and product managers within the textile and clothing industry. This will remain our aspiration also for the future.
The summer 2013 season issues of fashion trends will be renamed MOLECULE – as a brand for a highly informative trend book series in an aesthetic, discerning design. MOLECULE is directed at target groups in individual market segments with even more information and optimised reader benefits.
MOLECULE is the logical consequence of a revolutionary fashion market with new production technologies, critical consumer behaviour and a changed demand for information relating to design, production and sales.
The MOLECULE Team would like to thank everyone for their valuable, constructive and surprisingly positive support in the change from fashion trends to MOLECULE. We look forward to continuing this enriching dialogue on an equal footing in the future.
A first insight into the season summer 2013 as well as into the new MOLECULE products is provided in the pdf-file for download.
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