fashion trends casual

summer 2013

MOLECULE // PRACTICE // CODE M is the successor to fashion trends casual – the first edition aimed specifically at the progressive sports and streetwear styles in the younger menswear sector. MOLECULE goes further than just documenting the trends, MOLECULE clearly combines and analyses the promising fashion story for each target group.
 
The trend book for young casual street and denim menswear.
MOLECULE // PRACTICE // CODE M presents the trends for summer 2013 from the fashion world that are dynamic and accordingly illustrated. This target group affinity is reflected in exclusive illustrations and imaginative styles from international street shots as well as selected moods. Added to this are fabrics from the latest collections and the most important range of colours that are not only thematically sorted, but also serve as a general colour card.
 
Trends Summer 2013
(Release date: 6 January 2012)

• The Constant Gardener – a new elite between eco farmer and city garden guerrilla
• Plein Soleil – La dolce Vita in 2013. A dynamic beach boy scenario between high fashion and high tech
• Master of the Universe – functionality and Olympic spirit based on street fashion and active sports
• Independent Africa– a reformed ethno craze with plenty of original and traditional features
• You make me feel blue – the undiminished dynasty of the blue material in the original against an urban backdrop