fashion trends styling

summer 2013

MOLECULE // PRACTICE // MAN is the first MOLECULE edition of a menswear trend book. Well laid out in Look & Feel with strong trend themes for the winter 2013 season, MOLECULE sets new standards in the area of professional trend information.
 
The trend book for sophisticated menswear.
MOLECULE // PRACTICE // MAN documents, analyses and tells the most important fashion stories for summer 2013 concentrating on perfection in terms of content and presentation. Exclusive illustrations with numerous details complemented by key motifs from the international designer shows, street shoots and selected moods that guarantee in-depth trend analysis. Thematically co-ordinated fabric collages and colour combinations as well as a general colour card present the most important colours of the season.
 
Trends Summer 2013
(Release date: 6 January 2012)

• Austerity – the aesthetic ascetic perfection and reduction
• Nouvelle Vague – clean und cool between Hollywood, Positano and the Bohemian East Coast
• Mediterranean –the Mediterranean influence from the 50s between tradition and techno
• Existentialists – from the ideology of a sophisticated minimalism
• Arab Spring – a declaration of solidarity by the Western world in a sensible interpretation