They are traditional, focused and ambitious. Breeding, career and business are part of their self-image and world. An ever increasing part of generation X is developing an amazing and distinct elite awareness which identifies itself with the philosophy of their parents, traditions and customs of famous elite universities such as Eton, Cambridge and Harvard. They plead in favour of discipline, solidarity and originality. A lifestyle that is reflected in the clothing. College and club inspirations are measurable and recognisable. The younger crowd discover a modern style of class with quality.
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